Insurance from a Distance: Can You Offer Healthcare to Employees in Different States?

Thanks to modern technology, anywhere can be an office or a workspace, and you can have meetings with people you’ve never actually met in person. You might employ people in different parts of the country, and your only contact with them might be through email and Zoom, but they are still part of your team, and should be treated as such. Offering healthcare to your employees – wherever they are – is a great way to show you value them. It is also a way to attract the best candidates for your remote positions. Figuring out a group health plan can be hard enough, but adding employees from different states into the mix can make it feel impossible. But there are ways to make it happen!

Why Offer a Healthcare Plan and Where to Startpersons hand on a laptop keyboard with zoom screen of people

If you’re running a small business with a handful of employees working remotely, you might be questioning whether it’s worth it to even look into a group healthcare plan. Rest assured, it is worth it. There are multiple studies that show that offering healthcare boosts retention rates, employee satisfaction, and productivity.

If you’re looking to find – and keep – the right people for your remote positions, then consider what employees told a Willis Towers Watson study. 45% said that their employers’ healthcare benefits were a reason they chose their job, and 55% said their healthcare benefits were a reason they stayed at their job. 

Everyone loves to have days off, but it turns out that employees love not having to worry about huge medical bills even more. According to a survey done by Glassdoor, 40% of employees chose healthcare as their number one most desired benefit, edging out more vacation time and performance bonuses. Glassdoor also found that having healthcare increased employees’ satisfaction with their jobs more than did perks like extra vacation time, retirement benefits, or even parental leave. And remember, satisfied (and healthy!) employees are more present and productive when they’re working. 

It is important to note that you can’t just throw any old cookie-cutter plan at your employees, especially those who are working remotely and who you don’t know very well. Studies have shown that 80% of employees say that having health benefits customized to meet their needs is important to them. So the best way to start when looking to cover your far-off employees is to simply ask them what they want. Anonymous health surveys are great for finding out about employees that you don’t know well; include questions about how much coverage they want/need, whether they have dependents they want covered, etc. 

The Obstacles 

womans hands counting money at a table with a pen and notebook in front of her.
Your employees might want to choose their own plans, but have you help out with costs.

So the benefits of offering healthcare to employees are clear, but if they’re in different states, it’s not necessarily an easy thing to do. There are some obstacles that might limit your options. For example:

  • Some insurance companies won’t cover out-of-state employees. Others might, but will require a majority of the employees to be located in the same state.
  • Your state might have specific insurance requirements that make it difficult for you to find an insurance company (which are regulated at the state level) that can offer the same plan to all of your employees.
  • Your employees might want to choose their own plans, but have you help out with costs.
  • If you qualify for an ACA SHOP plan, you may be put off by the process of getting plans in multiple states. 

Don’t get discouraged by these difficulties! It can be done, and we can take you through the ways that you can successfully navigate the process of choosing coverage.

Your Options

Covering out-of-state employees basically boils down to four options, all of which have their pros and cons.

1. Separate state plans – You can actually offer different plans to different employees in different states, which would allow everyone to get the right plan for them. If you qualify for an ACA SHOP marketplace, there is an option to choose a plan that operates in different states, and you might be able to qualify for the small business healthcare tax credit

On the downside, though, if you decide to offer different plans to different employees, you might find the whole process of choosing and managing separate plans overwhelming. In addition, if you go through SHOP and your state has its own exchange, you’ll be stuck making separate accounts for each marketplace, instead of being able to use a single account with the federal exchange. And if you have the option through SHOP to offer a single plan, you may find that it doesn’t work for all of your employees. 

2. A national plan – If the idea of multiple plans in multiple states gives you a headache, you can also look into a national plan. Some insurance companies, such as Aetna, Humana, and United Healthcare now offer the option of healthcare plans that are accessible from multiple states. With a national plan, you don’t have to keep track of multiple states’ rules and can offer everyone the same plan, although again, this can be a downside if your employees are diverse. National plans can also be much more expensive than other plans, such as those offered through SHOP, so they may be out of reach for some smaller businesses. pile of hundred dollar bills stacked on top of each other

3. A self-funded plan – With self-funded plans, you basically take on the responsibility of paying for your employees’ healthcare costs using a pool of money that everyone pays into. This might work well for employees that are diverse and spread out over multiple states, but there are downsides to this type of plan, as well. Typically, smaller businesses have been wary of self-funding because of the risks of major claims wiping out a large chunk of their finances. 

4. A health reimbursement arrangement – This might just be the best option for small businesses looking to ensure employees in multiple states. With a health reimbursement arrangement (HRA), like a QSEHRA or ICHRA, you set aside a fixed monthly amount for your employees (QSEHRAs have a limit, while ICHRAs do not) and employees can choose and purchase their own plans and then come to you for reimbursement. They can also get reimbursed for other qualified health expenses. So, employees get the plan that they want, you save money on payroll taxes by putting aside tax-free money for reimbursement, and you save yourself the headache of picking a one-size-fits-all plan that you need to manage over multiple states. You also get to keep any money that is not claimed at the end of the year. It’s certainly something to consider.

Whatever options you are looking into to do right by your far away employees, EZ can help cut through the jargon and make the whole process a lot less confusing. When you come to us, we’ll set you up with your own personal agent who can answer all of your insurance questions, give you fast and accurate quotes, and even sign you up when you’re ready – all for free! So stop wondering what’s possible when it comes to insuring your remote workforce and get started with us today! Simply enter your zip code in the bar above, or to speak with an agent directly, call 888-350-1890. No hassle, no obligation!

Want to Expand Internationally? Here’s What You Need to Know

You could be trending on Twitter with #GoingGlobal. International expansion is a bold move for any entrepreneur, but also an incredibly exciting one. It can bring so much to the table.

hand holding a mini globe
Expansion can be the start of a new adventure. Are you ready?

New markets mean new opportunities for growth, and there is no better time than the present. We live in an unprecedented era of connectivity because of the internet. Today, eCommerce is at an all-time high and shows no sign of stopping. 

Like any change, there are mistakes to avoid and rules to keep in mind. For small businesses, it could be as simple as a perspective change. 

Why Go Global?

International expansion can make or break your company. Remember that your focus changes from who walks by your storefront to anyone with an internet connection. Here are some benefits to look forward to:

  • Using social media’s powerful tools to grow a brand
  • More reach means more sales potential
  • International markets mean exposure to new ideas to influence your product/service
  • Relieves reliance on local markets

Move with caution, though. The expansion comes with new competition. While there may be more people involved, more companies will vie for their attention. Sometimes, local buyers are easier to persuade simply because they can interact with you on a personal level. 

If you follow the rules, you should swim in these new waters easily.

Rules for International Expansion

Every business will be different, but these guidelines should hold true for most. We’ll talk more about their meaning below:

typewriter making a to do list for international expansion
Before you start, take good notes so you know what to expect.


  1. Make a Plan
  2. Set Distributions
  3. Conduct Research/ Connect Culturally
  4. Trade Rules
  5. Commercial Insurance


Make a Plan

Any project deserves a solid map. First, ask questions about why your goods/services would be received in another country. These questions will also help fill in the blanks of your distribution and research section.  For example, you don’t want to try and sell a selfie stick to someone living in a country with no cell phones.

Your plan should cover exactly where you’re marketing, your target audience, and why they would be interested in your product.

Set Distributions

This one is probably the easiest. You just need to make sure you have enough boxes to transport your product. If you’re selling services, check with translation. Using the information above, you can easily find companies that help with shipping.

Conduct Research/Connect Culturally

You must understand your target market well. How they live on a daily basis, and what needs/ desires they share. Don’t try to sell water bottles to people that hate plastic. This can be accomplished with surveys, or you could conduct it yourself by contacting natives and speaking with them. 

Trade Rules

different types of coins for currency and trade
Have you thought about currency conversion? We have to think about money with new business opportunities.

Any country has specific tariffs and rules set in place. Some markets will not accept certain products, and others will outright criminalize you for attempting to sell inside their borders. Make double sure that whichever country you’re planning to sell to accepts your goods/services and they are legal. If they require licenses, you must keep all paperwork up to date.

Commercial Insurance for an International Expansion

You should be insured for your products, even if you are using the internet to sell them. Cybercrime is more frequent now, and your presence online does not exclude you from simple robbery. Accidents happen to everyone.

An international expansion can be an exciting time, but to keep that forward momentum, keep all your t’s crossed and your i’s dotted. The business world can bring many connections to your brand. Take advantage of the eCommerce we have available and leap into our huge world.

EZ.Insure is there no matter where your company takes you. Your agent will answer any questions you have, compare different plans for you, and even sign you up when you’re ready, free of charge and without having to worry about being hounded by endless calls. To get started simply enter your zip code in the bar above, or you can speak to an agent by emailing, or calling 888-350-1890. EZ.Insure makes the entire process easy, and quick.