Category: Business Growth

LLC and INC. These letters stand for two ways to designate your business as an entity separate from yourself. “LLC” stands for “Limited Liability Company”, and “Inc.” or “corp.” refers to a corporation. Both designations protect business owners from financial liability, separating personal assets from business assets. But if you’re thinking of either forming an…

Thanks to social media, connection and communication has never been easier. Companies are building personalized relationships with clients through social media platforms, using online marketing strategies, digital events and sales, and even managing customer service through social media. Tech-savvy business owners are using social media to network and engage with customers locally and internationally. With…

The Covid-19 pandemic has changed the way industries function and reshaped our economic landscape - possibly for years to come. Thousands of businesses have been impacted by stay-at-home orders, and some will not be able to recover. However, there are many businesses that have been able to stay afloat. What is their owners’ secret? It…

We live in a culture that glorifies being busy and taking on as many tasks as possible. Multitasking is not just a way to get a few things done, it is considered a valuable skill to be listed on resumes. But there are good reasons to reexamine the idea that multitasking means getting more done.…

We live in an age of digital connection. Many companies use online marketing strategies to engage with consumers, promote events and sales, and manage customer service. For business owners, an active and robust social media presence can draw in customers from far and wide. In Social Media Marketing 101, we covered forming a mission statement…

Most small business owners will tell you that owning your own business is well worth the effort. However, they will also tell you that it’s no walk in the park. Many people don’t understand the work that goes into management, marketing, and making your business run smoothly. It’s not as simple as having a good…

Climate change is one of the biggest threats facing our world today. While some celebrities have made themselves the faces of the climate change movement, there are many unsung heroes working everyday to make a difference. As a business owner, you too can take actions to help slow the damage being done to our environment.…

Americans are some of the most stressed-out people in the world. A whopping 55% of Americans report high stress levels, compared to the global average of 35%. Many people have adopted a “busy is best” mindset, in which over-scheduling and over-working are glorified as productive, and anything less is lazy.   [caption id="attachment_5131" align="alignright" width="200"] Stress…

As a business owner, much of the work falls on your shoulders. From employee supervision to navigating the customer experience, you’re doing a lot for other people every day. It can become hard to keep sight of your goals, dreams, and the passion with which you began this project. You might view other business owners…

We live in an age of digital connection. Many brands and companies use online marketing strategies to engage with consumers, to market events and sales, and even to manage customer service. For business owners, an active and robust social media presence can draw in customers from far and wide. In this three part series on…

Many businesses choose to use their brand and reach to positively impact their community. One way they do this is by forming partnerships with local nonprofits. Partnering with organizations that have a cause in alignment with your values or brand can benefit both the organization AND your business. A 2018 study found that over 50%…

Have you ever hit a roadblock when working on a project, and felt like you just couldn’t work on it for one second longer? For some of us, that’s due to procrastination: feeling like we need to race against the clock to finish assignments and meet deadlines. Others are overachievers: filling our schedules down to…