The Kids Are Alright: How Two Teenagers Are Rocking the Nonprofit World

They’re focused and driven; they’ve been featured on the news and they’ve won the President’s Volunteer Service Award. And they’re not even old enough to vote.

Twins That Did Good

Large red santa claus bag filled with wrapped presents.
At the age of four, they used the money in their piggy banks to buy Christmas presents for children in need.

Max and Jake Klein, twin teenagers from Edgewater, NJ, have been philanthropists for as long as they can remember. As toddlers, they began asking for charitable donations in lieu of birthday presents. Because of their generosity, their beloved local library got some much-needed new computers.

At the age of four, they asked their parents if they could use the money in their piggy banks to buy Christmas presents for children in need. When they were six, they raised birthday money for some new tech for their local fire department. By age eight, they were selling cookies to support pediatric cancer research: they had learned that children get cancer, too, and they wanted to do something to help.

But it was also around the age of eight that Max and Jake began to get tired of being told they were too young. They weren’t asking to stay up later or be allowed more screen time; they were becoming frustrated by the lack of volunteer opportunities for children their age. “People kept telling us, ‘You’re such nice boys, but you’re too young,’”the Kleins said. When they were told that they couldn’t help with cooking and serving at a local soup kitchen, they “decided we’d have to come up with a way to take things into our own hands. We thought, ‘What can we do to show that kids are capable of making a difference and doing more than we’re given credit for?”

The Big Idea

man sitting in front of a computer in a room filled with computers.
Their website as “an online resource for kids, and their families, to get involved, and a lesson-ready section to help kids learn.

Realizing that they weren’t the only young people looking for ways to volunteer, Max and Jake eventually decided to start “Kids That Do Good,” a 501(c)3 charity. Their organization, launched when they were just fourteen years old,  is described on their website as “an online resource for kids, and their families, to get involved with existing charities as well as create their own ways to give back.” The site is basically a search engine for charitable causes: kids can refine by their age, location, and area of interest to find causes looking for help. Users can also post their own ideas of ways to volunteer, and ask for others to join in with their cause. 

Max and Jake still try to get out into the community at least once a month to do direct volunteer work. They put in about 20 hours a week researching new volunteer opportunities, and working on the website. And their work has paid off! The site brings in tens of thousands of unique viewers and has connected kids to 16,000 organizations. Users can currently browse over 130 pages of organizations to give their time to. They have also added a “teacher resource” section to the site, which includes ready-made lesson plans to help “teach kids to make a positive impact.” 

The “Kids’” Workforce

But even these seemingly tireless twins can’t do all of this work alone. In addition to the five “Big Kids That Do Good” advising them, they also have two teenage board members, Jordan and Steven. Jordan has been busy getting professional sports teams to donate to his pet causes, while Steven has recently completed a project sending 1.400 books to developing nations. Say the Kleins, “It’s so simple to ask your friends, people in your school and around your town to donate books they have already read. That’s what we’re talking about. Make an impact. Make someone else’s life better. It’s easy!”

Some Well-Deserved Recognition

Max and Jake’s work is not going unnoticed. For their sixteenth birthdays, they were invited to give a presentation to lawmakers (including New Jersey Senator Cory Booker) in Washington D.C. While there, they gave their annual birthday donation to the National Commission on Military, National, and Public Service. This year, they had asked friends and family to give money towards military care packages. The brothers, in turn, were surprised with a cake, and the honor of a gold level Presidential Volunteer Service Award. 

cartoon of a hand putting money into a clear jar.
Even while being recognized, they gave their annual birthday donation to the National Commission on Military, National, and Public Service.

The Kleins deserve all of the recognition they are receiving for the work they are doing. Their young lives have been spent, in their words, “showing people how easy it can be to be charitably-minded…and making someone else’s life a little better.” Their efforts may seem extraordinary, but for Max and Jake, giving back doesn’t have to be something you overthink. Just find a way to help.

“Kids That Do Good is all about getting involved when you are young and making that part of who you are,” say the brothers. “There are so many ways to make a difference. Sure, you can participate on a breast cancer walk fundraising team with your family, but did you ever consider removing snow for an elderly person living alone on your block? What about asking if you can walk their dog every day after school? How about visiting a nursing home and asking if you can simply read to the residents?”

Giving back: Partnering With a Nonprofit

Many businesses choose to use their brand and reach to positively impact their community. One way they do this is by forming partnerships with local nonprofits. Partnering with organizations that have a cause in alignment with your values or brand can benefit both the organization AND your business. A 2018 study found that over 50% of Americans report that they would switch to a company that supports a cause they believe in. The adage “vote with your dollar” rings true: consumers want to know that their money and support are going to businesses with whom their values are aligned. 

When you’re a new business, it might seem counterintuitive to partner with a charity or non-profit. You’re probably focused on growing your margins and building your brand. Despite these concerns, there are some clear benefits to partnering with a charitable organization, beyond supporting a good cause.

two hands shaking
By partnering with a nonprofit or charity, you can promote both your business and the partner organization.

Why partner with a nonprofit?

By partnering with a nonprofit or charity, you can promote both your business and the partner organization. You can make the most of this link by publicizing on social media and your websites, putting up flyers, and asking the partner to publicize your charitable giving. Your name will become more recognizable, and will be associated with doing good.

With brand recognition and partnerships come greater opportunities for networking. By expanding your bandwidth to include a nonprofit’s pre-existing community of supporters, you open the door for new clients. This provides an easy and cost effective way for small businesses to get their name out there. 

Picking a partner

Picking the right charity or non-profit to partner with is important. While most people have heard of the Red Cross or Salvation Army, they might not be the best choices. Partnering with a charity whose supporters include your customers is better than simply choosing the largest charity in town. Think of your target audience, and what issues matter to them. If your brand focuses on environmentally friendly products, you might consider hosting a local park clean up, or partnering with an organization that plants trees. Beware of trying to be too many things at once, as appealing to every passing trend can result in a brand with unclear values. If your partnerships don’t make sense, you can become a poorly defined brand who’s partnership confuses the consumer.

How to partner

caucasian woman's hands with bracelets on wrists and a ball of cash in the middle of her open palms.
You can donate a percentage of profits, offer customers the option to donate with each sale.

There are some simple ways to partner with a nonprofit organization. You can donate a percentage of profits, offer customers the option to donate with each sale, sell products in your storefront, or sponsor the organization in an event. Brainstorm ways you can benefit your community and the organization and what services you have to offer, and then reach out to the organization to collaborate. 

There are some things to pay attention to when considering partnerships and charitable giving. It pays to be honest about your business and its limitations. Don’t pledge to give 5% of net sales if you’re struggling to pay your bills. However, if you are aware of your limits, you can use that knowledge to your advantage. For example, if you are struggling to generate engagement on social media, partnering with an organization that has a social media marketing presence might boost your exposure.

Transparency is key

Finally, transparency is critical when it comes to charitable partnerships. Be as clear as possible with customers about  how their purchases will benefit a charity. Always do your best not to make commitments you cannot keep. If you make smart, conscientious choices about partnering with community organizations and charities, the benefits will deliver for both you and your nonprofit partner.