Category: Business Growth

[caption id="attachment_14004" align="alignright" width="300"] With so many advertising platforms available, you might not know how to pick the right one, or where to start.[/caption] As a small business owner you have tons of advertising options coming at you from every direction. To say it’s overwhelming is an understatement! There are countless platforms and opportunities where…

Running a small business requires passion, expertise, and time, all of which you might have plenty of (well, you could probably use more time!) But it can also require a whole lot of money, which you might not have as much of, especially if you’re just starting out. There are multiple funding options to look…

The writer Mark Twain once said, “Continuous improvement is better than delayed perfection.” Sounds pretty deep, huh? And although he wasn’t talking about a strategy for business growth, that quote could easily be the tagline for the Japanese philosophy known as “kaizen,” which many businesses have adopted because of its focus on continuous improvement to…

What are you focused on for your business? Do you have your sights set on improving efficiency, and making sure your business is running like a well-oiled machine? That’s a great goal, but is there a downside to constantly striving toward greater efficiency? There could be: according to some experts, efficiency might just be one…

There’s nothing more frustrating than being down a few team members, right? When employees are absent, it seems like you just can’t get as much done, and you’re left scrambling to fill the void. But is absenteeism really the worst thing for your business’ productivity and bottom line? Turns out, it might not be. In…

What are some of the sounds that always get your attention? If you’re like most people these days, one sound that you probably won’t ignore is the sound of a text message notification. And with almost 4 billion texts being sent around the world every day, there are a whole lot of people checking their…

It’s Pride Month! And this month, we’d like to do more than just post a picture of a Pride flag - not that there's anything wrong with showing your support! We’re all for that, but we’d also like to take this opportunity to examine the state of things when it comes to LGBTQ individuals in…

Your business is your baby, and you know exactly how you want other people, especially prospective customers, to see it. You’ve got a vision in your head of exactly what your brand is, what it means, and what it stands for, but there’s just one problem. Once you put your brand out into the world…

In most cases, marketing your business is not something that you want to rush. You need to take your time, work on your strategy, and craft your message so that prospects really understand what you’re all about. But sometimes you need to deliver that message in a ridiculously small amount of time to get your…

It takes a lot of work to start a small business, but that’s nothing compared with the long, long process of generating leads, turning them into qualified prospects, converting them into customers, keeping their business… Phew, we’re tired just thinking about all that. But that whole process is what keeps your business going and growing,…

This is it. You’ve done it, taken the plunge: you’re finally following your dream, and you’ve got your new business up and running. You’ve been planning and perfecting, but now it’s time to invest all of your time and attention into the most important thing: getting that first, real customer (or hopefully, customers!) to start…

If you’re a small business owner, you’re probably trying to find ways to get just a little bit bigger, and you might be doing this by trying to acquire as many new customers as you can. But if you’re focusing too much on getting new customers, you could be ignoring a better and cheaper way…

There’s no doubt about it: content is king. Yes, we know you’ve heard that before, but it’s worth repeating, because these days, no matter what type of small business you’re running, you also have to be a content creator if you’re going to compete and grow. So what’s your content of choice? Are you blogging,…

Having a lot of good ideas is great if you’re an entrepreneur. In fact, your creativity, imagination, and ability to see what others can’t is probably what got you where you are. But is there a downside to having a brain that’s constantly churning out ideas? Unfortunately, if you’re running a business, there might be:…

According to Beyonce, women run the world. And while women have made great strides in so many ways, and broken into so many areas that were previously closed off to them, we might not go quite that far yet. But with that being said, when it comes to the world of small business, women are…

What keeps you up at night as a small business owner? Profit margins, product launches, how to win customers and keep the ones you’ve got? Ok, but how about your competition? Whatever kind of business you’re running, no matter how unique you are (and we’re sure you’ve got your own dazzling USP), you’re sure to…

Here’s an interesting statistic: while around 37% of all small business owners use their own cash to start their venture, around 44% of African American small business owners say they started their businesses with their own cash. But now, get this: according to the most recent census data, African Americans own 2.2% of the 5.7…

We’re pretty sure you’ve noticed that consumer behavior has changed over the last few decades. Not only do consumers have different expectations when it comes to things like customer service and the number of choices offered to them, but they also want to be marketed to in a different way. And it seems like these…