Running a Business in the Time of Inflation? Strategies to Help Beat the Beast

Written by Joanna Bowling Small businesses have not had it easy over the last few years. First, we had a pandemic that disrupted the way we all lived, worked, and did business - and now? Well, now we have the beast that is inflation. You’ve probably been feeling the effects of inflation for a while…

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Can You Get Your Small Business to Carbon Neutral – And Still Grow?

Written by Joanna Bowling A lot of the news these days is worrying for small businesses: global pandemics, rising inflation, etc. But while you’re worrying about these more immediate threats, are you also thinking about something more long-term? Are you disturbed by climate change, and wondering if there’s anything you, with your small business, can…

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Hiring Remote Workers? These Are the Perks You Need to Offer

Written by Joanna Bowling Ah, the new normal. When the Covid-19 pandemic hit in 2020, many businesses were forced to switch to a remote work model…that never really went away. And not only because there are still worries about safety, but also because a lot of business owners - and workers - just prefer the…

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Need Some Inspiration? How Businesses Use Mission Statements, and How You Can Grow with a Purpose

Why do customers choose to purchase goods or services from a specific business? In some cases, it’s purely about price, or because few other options exist - but what if the business in question isn’t the cheapest option, and is competing against others? How do they get their share of the market? Well, they often…

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Know Your Customers: Can You Guess Who the Largest Consumer Group Is?

Ok, time’s up: what’s your answer? Which generation is the largest consumer group in the US? If you said Millennials, you’re partly right, but it’s actually a little more complicated than that. What do we mean? Well, Millennials have overtaken Baby Boomers as the largest generation (in US history!), but that doesn’t necessarily mean that…

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The Secrets to Keeping Top Talent

Recruiting employees is tough, especially these days: there’s a lot of competition for the best candidates. And once you’ve got some of that coveted talent? It can be just as hard to keep them. On both of these fronts, the so-called Great Resignation seems to have reset things for businesses and employers, meaning that you’ve…

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Make It A September To Remember

[caption id="attachment_14134" align="alignright" width="300"] September is a great month to get your business involved in local schools.[/caption]  It's September already (can you believe it?!) and maybe the schools in your neighborhood have been in session for a few weeks now or perhaps they’re just kicking off the new school year. No matter where you live…

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Keeping Up with the Times: Boost Your Brand’s Popularity on TikTok to Boost Your Business

Things move pretty fast in the world of social media, and internet marketing. Blink, and you might miss something! The landscape of social media is changing all the time, and businesses need to keep up with the times. So is your business keeping up with the times? You might already have a strong presence on…

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Want to Get Ahead? Stop Working So Much!

What have you given up for your business? Sleep, free time, a healthy work-life balance? There was a time when we thought you had to eat, sleep, and dream your business to make it work and to get ahead, but now a lot of experts are rethinking the whole “workaholic” thing. In fact, not only…

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Why Having a Multigenerational Workforce Can Benefit Your Business

There is strength in diversity. That statement holds true for all of society, and it holds true for the business world, as well. Having a workforce that is racially diverse and made up of different genders and orientations makes not only for a more socially interesting place to work, it actually also makes for a…

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Are OTT Ads The Right Investment For You And Your Business?

[caption id="attachment_14004" align="alignright" width="300"] With so many advertising platforms available, you might not know how to pick the right one, or where to start.[/caption] As a small business owner you have tons of advertising options coming at you from every direction. To say it’s overwhelming is an understatement! There are countless platforms and opportunities where…

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Looking for an Investment? Avoid These Mistakes

Running a small business requires passion, expertise, and time, all of which you might have plenty of (well, you could probably use more time!) But it can also require a whole lot of money, which you might not have as much of, especially if you’re just starting out. There are multiple funding options to look…

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Can the Japanese Concept of Kaizen Help You Grow?

The writer Mark Twain once said, “Continuous improvement is better than delayed perfection.” Sounds pretty deep, huh? And although he wasn’t talking about a strategy for business growth, that quote could easily be the tagline for the Japanese philosophy known as “kaizen,” which many businesses have adopted because of its focus on continuous improvement to…

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Are You Sacrificing Innovation for Efficiency?

What are you focused on for your business? Do you have your sights set on improving efficiency, and making sure your business is running like a well-oiled machine? That’s a great goal, but is there a downside to constantly striving toward greater efficiency? There could be: according to some experts, efficiency might just be one…

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Your Employees Are Present, but Are They Really There? The Problem of Presenteeism

There’s nothing more frustrating than being down a few team members, right? When employees are absent, it seems like you just can’t get as much done, and you’re left scrambling to fill the void. But is absenteeism really the worst thing for your business’ productivity and bottom line? Turns out, it might not be. In…

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Are You All Thumbs? How to Grow Your Business with Text Messaging

What are some of the sounds that always get your attention? If you’re like most people these days, one sound that you probably won’t ignore is the sound of a text message notification. And with almost 4 billion texts being sent around the world every day, there are a whole lot of people checking their…

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Take Pride in Your Workplace: Have We Gotten Past LGBTQ Discrimination at Work?

It’s Pride Month! And this month, we’d like to do more than just post a picture of a Pride flag - not that there's anything wrong with showing your support! We’re all for that, but we’d also like to take this opportunity to examine the state of things when it comes to LGBTQ individuals in…

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The Beauty of Your Brand Is in the Eye of the Beholder: What Is Brand Perception and How Can You Measure It?

Your business is your baby, and you know exactly how you want other people, especially prospective customers, to see it. You’ve got a vision in your head of exactly what your brand is, what it means, and what it stands for, but there’s just one problem. Once you put your brand out into the world…

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