Your Employees Are Present, but Are They Really There? The Problem of Presenteeism

There’s nothing more frustrating than being down a few team members, right? When employees are absent, it seems like you just can’t get as much done, and you’re left scrambling to fill the void. But is absenteeism really the worst thing for your business’ productivity and bottom line? Turns out, it might not be. In…

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Take Pride in Your Workplace: Have We Gotten Past LGBTQ Discrimination at Work?

It’s Pride Month! And this month, we’d like to do more than just post a picture of a Pride flag - not that there's anything wrong with showing your support! We’re all for that, but we’d also like to take this opportunity to examine the state of things when it comes to LGBTQ individuals in…

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Are You All Thumbs? How to Grow Your Business with Text Messaging

What are some of the sounds that always get your attention? If you’re like most people these days, one sound that you probably won’t ignore is the sound of a text message notification. And with almost 4 billion texts being sent around the world every day, there are a whole lot of people checking their…

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The Beauty of Your Brand Is in the Eye of the Beholder: What Is Brand Perception and How Can You Measure It?

Your business is your baby, and you know exactly how you want other people, especially prospective customers, to see it. You’ve got a vision in your head of exactly what your brand is, what it means, and what it stands for, but there’s just one problem. Once you put your brand out into the world…

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Breaking Down Your Business: How to Write the Perfect Elevator Pitch

In most cases, marketing your business is not something that you want to rush. You need to take your time, work on your strategy, and craft your message so that prospects really understand what you’re all about. But sometimes you need to deliver that message in a ridiculously small amount of time to get your…

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It’s All About the Follow-Through:Strategies for Following Up with Your Leads

It takes a lot of work to start a small business, but that’s nothing compared with the long, long process of generating leads, turning them into qualified prospects, converting them into customers, keeping their business… Phew, we’re tired just thinking about all that. But that whole process is what keeps your business going and growing,…

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New Entrepreneurs: Make Your First Sale, Fast!

This is it. You’ve done it, taken the plunge: you’re finally following your dream, and you’ve got your new business up and running. You’ve been planning and perfecting, but now it’s time to invest all of your time and attention into the most important thing: getting that first, real customer (or hopefully, customers!) to start…

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How to Grow Your Business with Your Existing Customers

If you’re a small business owner, you’re probably trying to find ways to get just a little bit bigger, and you might be doing this by trying to acquire as many new customers as you can. But if you’re focusing too much on getting new customers, you could be ignoring a better and cheaper way…

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Should You Take the Plunge on a Podcast?

There’s no doubt about it: content is king. Yes, we know you’ve heard that before, but it’s worth repeating, because these days, no matter what type of small business you’re running, you also have to be a content creator if you’re going to compete and grow. So what’s your content of choice? Are you blogging,…

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Is “Shiny Object Syndrome” Slowing Your Growth?

Having a lot of good ideas is great if you’re an entrepreneur. In fact, your creativity, imagination, and ability to see what others can’t is probably what got you where you are. But is there a downside to having a brain that’s constantly churning out ideas? Unfortunately, if you’re running a business, there might be:…

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Are Women Running the Small Business World?

According to Beyonce, women run the world. And while women have made great strides in so many ways, and broken into so many areas that were previously closed off to them, we might not go quite that far yet. But with that being said, when it comes to the world of small business, women are…

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Want to Get Ahead? You Need to Know Your Competition

What keeps you up at night as a small business owner? Profit margins, product launches, how to win customers and keep the ones you’ve got? Ok, but how about your competition? Whatever kind of business you’re running, no matter how unique you are (and we’re sure you’ve got your own dazzling USP), you’re sure to…

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Are We Finally Addressing Racial Inequality in Small Business Funding?

Here’s an interesting statistic: while around 37% of all small business owners use their own cash to start their venture, around 44% of African American small business owners say they started their businesses with their own cash. But now, get this: according to the most recent census data, African Americans own 2.2% of the 5.7…

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Attract, Engage, and Delight: Using Inbound Marketing to Grow Your Business

We’re pretty sure you’ve noticed that consumer behavior has changed over the last few decades. Not only do consumers have different expectations when it comes to things like customer service and the number of choices offered to them, but they also want to be marketed to in a different way. And it seems like these…

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Will Live Chat Boost Your Business or Chain You to Your Desk?

Here’s a question: how do you get your customers to feel connected to you? For lots of small businesses, making a connection is all about those little personal touches - but what if you’re an e-commerce business and don’t have the option of a smile and a handshake (or fist bump)? Well, if you can’t…

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Putting All Your Eggs in One Basket? It Might Be Time to Create Some New Revenue Streams

Doesn’t it feel great to be running a business that’s actually generating revenue? Are you amazed by it all? No, of course not! Because you started with a solid idea and well thought out goals, so naturally you’re succeeding. But wait - before you get too comfortable, have you thought about what might happen if…

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The Secret to More Online Sales? A Persuasive Product Page

What’s the most important part of your e-commerce site? Is it that eye-catching landing page that keeps customers browsing? Or is it the checkout page, which you’ve tweaked to provide the smoothest purchasing experience possible? Yeah, both of those are important, but if you’re focusing mostly on those two things, you’re missing out on a…

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This Year, Resolve to Be a Content King or Queen

What are your thoughts on content as a way to market and grow your small business? Is it one of those “That would be nice to do, but I’ve got other things to worry about right now” kind of things? Or are you dabbling in content creation, but without a clear strategy? You could be…

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