Putting All Your Eggs in One Basket? It Might Be Time to Create Some New Revenue Streams

Doesn’t it feel great to be running a business that’s actually generating revenue? Are you amazed by it all? No, of course not! Because you started with a solid idea and well thought out goals, so naturally you’re succeeding. But wait - before you get too comfortable, have you thought about what might happen if…

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The Secret to More Online Sales? A Persuasive Product Page

What’s the most important part of your e-commerce site? Is it that eye-catching landing page that keeps customers browsing? Or is it the checkout page, which you’ve tweaked to provide the smoothest purchasing experience possible? Yeah, both of those are important, but if you’re focusing mostly on those two things, you’re missing out on a…

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This Year, Resolve to Be a Content King or Queen

What are your thoughts on content as a way to market and grow your small business? Is it one of those “That would be nice to do, but I’ve got other things to worry about right now” kind of things? Or are you dabbling in content creation, but without a clear strategy? You could be…

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End of the Year Stress? How You Can Wrap This Year Up Right for Your Business

Can you believe that 2021 is almost over? Nope, we can’t either. But, as the owner of a small business, you’re probably worried about more than just how quickly time seems to be passing at this time of year. As Q4 comes to a close, you’re probably thinking about - and maybe stressing over -…

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The Small Business Owner’s Guide to Charitable Giving

The year is coming to a close, and the holiday season is in full swing, so you might be thinking about two things: your business’ finances and the spirit of giving. And you know what? You can actually combine those two things: the end of the year is a great time to think about doing…

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Are Gender-Equality Practices the Real Path to Growth?

It won’t come as news to anyone that focusing on gender equality in the workplace is good for women. But what might not be as obvious is how beneficial gender-equity practices can be for businesses as a whole - and not just for company culture. In fact, numbers coming out of 2021 (and prior years)…

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Can Failure Help You Succeed?

What’s the opposite of success? If your immediate reaction was to say “failure,” we suggest that you shift your thinking. It might sound cliché, but we would argue that the opposite of success is never actually taking a chance and risking failure. And as for failure itself? Well, while we’re not saying that it’s something…

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What Is a Silent Partner?

If you’re the owner of a startup, you’ve probably heard the alarming statistics about startup failures: for example, around 82% of startups fail due to cash flow problems. So what can you do to avoid being another cash-flow casualty? Well, there’s the usual routes that involve loans, debt, and stepping up your sales, but have…

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Could Guerilla Marketing Lead to Surprising Sales for Your Business?

What do you think of when you see the word “guerilla?” Probably guerilla warfare, right? Not exactly what you’d have in mind if you were trying to come up with a new and innovative marketing strategy! But think about it in another way: guerilla tactics generally involve some sort of ambush, or - more relevant…

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Measuring Up: Vanity Metrics Vs. Actionable Metrics

What gives you a thrill when it comes to your business? Are you totally excited about your product, or do you love spending time with customers? Or maybe you’re a numbers nerd, and nothing gets you going like checking out your analytics and seeing all sorts of metrics skyrocketing - and hey, there’s nothing wrong…

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Can a SWOT Analysis Help You Grow Your Business?

At some point in the history of your business, you’ve probably conducted some sort of market research so you could gain a better understanding of your target audience. But have you ever taken a good, hard look at how your business is running so you can better understand what’s going well and what needs work?…

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A Sea of “C”s: Some of the Best Ways to Focus Your Content Marketing Strategy

Content marketing is nothing new. Brands have been telling their stories to customers for hundreds of years; in fact, did you know that one of the first known examples of content marketing is Ben Franklin’s Poor Richard’s Almanac, which he published annually starting in 1732 in order to promote his printing business? So, business owners…

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Is Your Pricing Strategy Helping You Grow?

You’re confident about the product or service your business is offering, right?  But how confident are you when it comes to pricing what you’re selling? Deciding how much to charge customers is about more than just calculating the cost of the resources you’re putting in, adding a markup, and hoping for the best. It should…

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Is Your Business Expanding? It Might Time for These Hires!

Are you starting to feel a bit like a one-person band at your small business? Or maybe like a jack-of-all-trades, but master of none? Ok, cliches aside, if you started your small business by yourself, or with just a partner or two, and now it’s taking off, you might be feeling a little overwhelmed with…

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What Drives Consumer Behavior?

If you stop and think about it, we all make dozens - maybe hundreds - of decisions each day, right? Little things like what TV show to watch in the evening or which cereal to eat in the morning, big ones like whether we should refinance our mortgage or buy a new car. Whatever they…

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The Pareto Principle: How the 80/20 Rule Can Help Your Business

Do you ever feel like you’re trying to do it all, and do you then find yourself questioning whether it’s really worth it to put 100% of your time and energy into every single little thing for your business? Well, you should be questioning it: not only can that intense multitasking mindset lead to burnout,…

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Extra! Extra! Read All About It! Using an Email Newsletter to Grow Your Business

Whatever type of business you’re running, if you’re trying to get noticed, it probably feels like you’re also in the tech and publishing businesses. You’re creating content, posting on social media, building an engaging website...and, while those are all great ways to help boost your brand, they definitely have their limitations. One way to get…

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Urgent Vs. Important: How the Eisenhower Matrix Can Keep You Focused on Your Goals

Dwight D. “Ike” Eisenhower got stuff done. He was a five-star general in World War II, the 34th President of the United States, the president of Columbia University, and the first Supreme Commander of NATO. During his two terms as U.S. President, he got NASA off the ground, began construction on the Interstate Highway System,…

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